love these jumbo sticks. i purchased this color and ruby twist. for ref: i am NC42 with warm golden tone. any jeweled colored lippie is going to brighten my face. this had a more moisturizing application than ruby twist but both have great pigmentation. i wouldnt say this was a gloss, more of a demi-matte sheer finish, but i still love it! so easy to apply and moisturizing. no discernible fragrance. on my pigmented lips it comes out berry + mauve. no shimmer/glitter which is great. great for daily office wear or casual outing.