I bough this at Walmart a few weeks ago when the line first showed up in stores. I was really excited to try the waterproof version as I'm on the hunt for a cruelty free waterproof mascara that will hold my curl. For reference I have straight, pointing a bit down lashes that I curl with my Shiseido curler and "cure" the curl with waterproof mascara. I have never had a non waterproof mascara hold a curl on my whack lashes. Anyways back to this mascara. I liked the packaging. It was pretty and sleek. The brush is like an hourglass shape and the bristles are the rubber/plastic type. The brush was a bit too big for my liking. The mascara held a curl and provided some length and a teeny bit of volume and I would have repurchased EXCEPT that it is nearly IMPOSSIBLE to remove. It was ridiculous! I used a duo phase remover and after ten minutes there was only a smidge on the cotton pad. Another ten minutes with some straight oil and there were some flakes on the cotton pad but I could see there was still mascara on my lashes. I had to practically scrub the rest off with a combination of oil and duo phase remover. With other waterproof mascaras such as maybelline it takes 5-10 minutes for the mascara to dissolve. I don't have time for this Flower wp kind of cr@p. therefore I will NOT be repurchasing this. I give it one star for pretty packaging and one star to being cruelty free.
I love the look of the tube on this mascara. A dark brown with gold printing. The brush is a "figure 8" (rounded & larger at both ends, cinched in middle) with rubber spikes & applies the mascara very smoothly & grabs each lash. It did not do anything extreme & it didn't do much to make my lashes look any longer or thicker. It smells vaguely of licorice.
$6.98 for .25oz/7g at WalMart