First, the scent is wonderful and long-lasting; it's an absolute pleasure to breathe as I wash my hair. It's a citrus-y blood orange fragrance that smells nice inside the bottle and out.
The consistency and texture of the shampoo is a little thin and slightly runny, but smooth and actually lathers pretty well.
Overall, this product left my hair shiny, soft, and hydrated. I would definitely purchase again (I actually stocked up with six bottles of shampoo and conditioner during a clearance event at my local Walgreens).
This product is not what I would consider "all natural" by any means, but since natural is a relative, broad term we'll go with it. It does contain some fragrance which a rep. said is naturally derived. It also contains a less harsh sulfate (sodium coco-sulfate which is essentially the same thing as sodium lauryl sulfate, just not as a strong). It DOES NOT contain parabens, phthalates or petrochemicals because no one likes excess formaldehyde or reproductive system altering chemicals. I'll tolerate certain sulfates in some of my items (I pick and choose); I'm more wary of petrochemicals and parabens.

Ingredients: water, sodium coco-sulfate, sodium bis-hydroxyethylglycinate coco-glucosides crosspolymer, oryza sativa (rice) extract, fragrance, sodium cocoyl hydrolyzed soy protein, glycerin, betaine, hibiscus sabdariffa flower*, mentha piperita (peppermint) leaf extract*, salvia officinalis (sage) leaf extract*, thymus vulgaris (thyme) leaf extract*, urtica dioica (nettle) leaf extract*, origanum vulgare leaf oil*, thymus vulgaris (thyme) oil*, sodium lauroyl lactylate, guar hydroxypropyltrimonium chloride, lauryl lactyl lactate, polyglyceryl-4 caprate, sodium chloride, disodium cocoyl glutamate, potassium sorbate, lactic acid, xanthan gum, sodium polyaspartate, sodium cocoyl glutamate, hydrolyzed jojoba protein, arginine, leuconostoc ferment filtrate, ascorbic acid, citric acid, alcohol denat. *Organic.