This is 99.7 natural which is great. This is described as an Ultimate moisturizing creme. The ingredients are water, shea butter, cocoa butter, natural emulsifying wax, vanilla, and a small amount of natural preservative. It really does smell like white chocolate and i can smell the scent all day on my arm. It moisturizes well, also. What don't l like about it ? It does not have a very light texture like some other whipped shea butters I've sampled - it is quite waxy and not that easy to spread on the skin. It takes awhile for it to sink in, too. I think the texture is kind of a turn off to me, that is why I would not repurchase this. Comes in a 9 oz. jar for $18.00. Edit: Decided I like putting pure shea or coconut oil for my very dry skin better. Will be giving this to a friend to try. Dropping rating to 3. Not for me but others may like it.