I'm very fair-skinned, and no matter what I tried there was just no color. After trying brushes and fingers I even tried a sponge just to see if I was crazy, and still nothing. I also tried using a safety-pin - that I had cleaned and dried in rubbing alcohol - to try and loosen up some of the powder. I was able to see a very tiny bit of sparkle, but there was no noticeable color. The $1 bronzers marketed to younger girls at drugstores would do a better job than this one.
I got this in the lightest shade. I'm pasty white and I was looking for a bronzer that wouldn't look too dark on me to use for contouring. This was so light that even on me it barely showed up even if I packed it on. Also, it was like 80% sparkle and 20% pigment. I don't see the point of a sparkly bronzer that hardly puts any pigment on you.