I think this liquid bronzer/self-tanner is absolutely wonderful. I look at it as more of a concentrate, and I add a little to my morning moisturizer to create a custom tinted lotion. The tube will last me forever because it is so concentrated. I don't use it by itself, because it is very dark.
This face self tanning product is beyond bad. No matter how hard you try to put the correct amount on your face you end up with a muddy ugly mess.
I have used many Lorac products and have like them all but this is just not something to WASTE your money on. I take few things back to the store, but this is going back to ULTA.