Ok, after using it for quite some time I think it's time to review this foundation.
In Canada / Wal Mart this goes for about $12.50..or so.

So, bottom line I do not like this foundation.
At first I thought I did..but then the more I used it the more I started to notice how it wasn't working for me..

Now, as always I try my foundations with diff. ways, as in- I use different primer/powders/moisturizers even brushes/or fingers to see if it'll make a difference..or-work better.

So, the first few days when I started using this foundation I liked it, but after a while I noticed I didn't..and here's why:
So when I apply this, right away I notice it starts to go matte, which I like because I'm very oily. The color AT application is perfect(I was using 905 Ivory, neutral pale shade), then within a few mins. it does start to darken and become more pink....but I'v had this problem with another CG foundation so I wasn't too surprised, just disappointed.
Then throughout the day the color get's even darker(starts to oxidize) so the Ivory color turns about 2-3 shades darker on me...which is not good because I'm very, very pale..and my face looked too dark compared to my body.
Also, during application one layer covers redness/unevenness in your skin tone but does not cover deep, dark acne spots/scars so you would need a second layer or concealer.
So, when I went to apply my second layer...even in just those area's I noticed right away the foundation was getting cakey...esp. around the nose area and my cheek's, my jaw..it looked horrible! and again, even with diff. method's of application as well as primers etc..I still saw my foundation appear very cakey..like I'v never seen!
Another problem is you can NOT set this foundation with a powder, at least I wasn't able to..because it created more of a cakey look and for some weird reason when you apply powder on top of this foundation the foundation look's like it's been...rubbed off? or slid down your face..you know what I mean? or disappeared in some areas..I was shocked..I was like wth is going on? I honestly have never had a foundation that I wasn't able to set with a powder..this was beyond bizzare..I was not liking it.
Then by the end of the day...mattifying power was an 8 out of 10. It did control oil but it did make me slightly shiny in some area's like the cheeks/nose/forehead/chin etc..
Now when I say this I mean it in a good way, because upon application of this foundation it's soo matte that it actually look's a little flat on your skin..too matte? so by the end of the day you just look like you have a glow, in a good way, which I liked. It wasn't oily, just glowy. Very different things.

So..overall I am very disappointed in this foundation..I though it was going to be the new Double Wear(before they reformulated it) ..but sadly worse. =(
I'm still waiting for a perfect drugstore foundation..and this is def. not it.

Very disappointed, will not re-purchase again. This is actually worse than Revlon's Nearly Naked which I also hated...but never thought NN would be better than this..:/

I bought this foundation as I was getting fed up paying for high end brands and know some drug store products are just as good. This is a good little foundation. It leaves my mature skin dewy but not greasy. Matte can be so aging so I loved this.Good coverage without looking heavy and super selection of colours.Spf 20. Well yes, but the sunscreen in this (ensulizole) does not protect against UVA , so it is not broad spectrum. Ok you can wear a sunscreen underneath and that is how I will use it up .But I will not repurchase as if a product claims to be broad spectrum I expect it to be just that.Do not rely on this alone for sun protection. Otherwise a good foundation , but still leaves me dissapointed.

I'm a long-time Revlon Colorstay wearer, and had heard this had converted a few people, so I had to try.

Wish I could give this 3.5 stars overall.... I'm on the fence with this foundation so far. I've used it about 5 times, and there are some things I am super excited about, and some things that are really disappointing.

First, the selection of shades available, the price point and the packaging are all fantastic. I love the pump and the glass container. The application of this foundation is so easy -- it seems like glide over my skin and have a dry oil-type texture. It blends so beautifully and has great medium-to full coverage. I only need 1/2 pump to cover my face. All these things, in my opinion, trump Revlon Colorstay.

However, I run into issues when it comes to wear. I've started using a transparent mineral setting powder (just using a cheap one from Maybelline) over the top of this foundation, because even though it feels dry and fully set after a minute or two, I've noticed rapid wear-down in the oily areas on my face (nose, mostly) after just a few hours and the powder seems to help. I do also use blotting papers a few hours in. On the sides of my nose, I notice that the foundation breaks down irregularly, leaving sort of patchy-noticable bits of foundation. I haven't yet tried reapplying the foundation in these areas mid-day. I plan to keep using this foundation and experimenting with different moisturizers underneath, setting powders, etc. to see if I can get better wearing results, because I am so impressed with the application of this foundation.

One thing I didn't notice was any color oxidation, which a lot of other reviewers had experienced. I had chosen a shade (Buff Beige) slightly lighter than my usual foundation shade (though perhaps truer to my actual skin tone).

at 40 I've been blessed with decent skin but I have started getting some slight wrinkles around my eyes and was worried that this foundation might settle in to them making me look older or in the very least my age and was pleasantly surprised when it not only didn't settle into my lines making me look older but actually did the job of the primer and smoothed out the lines and evened out the slight discolorations at my jawline .. a little dab will do your whole face so don't apply heavy handed... it adds a luminosity w/o that horrible sparkle they used to put in makeup for illumination.. when I used to check myself in mirrors during a night out I'd always get disappointed at how dull and tired I thought my skin looked after a few hours but from the time I leave the house to the time I crawl into bed it still looks fresh and bright.. very happy with the foundation and with the price! I feel for the ladies getting the cystic breakouts as I've had other products do the same to me knock on wood this isn't one of them!

I have a love hate relationship with this foundation :(. I bought this product real cheap ($7.49). I think the store i had purchased it from had incorrectly priced it, but anywho i shouldn't complain. the first few days, I LOVED this product. great coverage (even if i bought a shade too light i was able to work with it with a bronzer on the outer perimeter of my face and cheek bones). Easy to blend with a damp beauty blender which made my skin look airbrushed. Oxidized but i didnt mind because it was a tad too light anyways.
My only problem is, after a couple of days i started to break out on my jawline area with somewhat large swells (mosquito bite looking) and have been there for about a week already. I dont normally break out and have been very fortunate during my teenage years. I continue to use it because i really love the coverage. I was hoping my skin is just adjusting to the formulation as this had occured with my Clinique foundation and my skin went back to normal after a month. Another issue i had was that my skin started to get really dry. At this point i just stopped using it. I typically have normal to combination skin but can get quite oily due to the climate where i live. Everytime I look at it, i want to use it but remind myself that it might make my skin worse.

I thought I'd give another Cover Girl foundation a shot. Clean Makeup broke me out.So did this! Comedone city. I really wanted to like this, based on all the glowing reviews.
It didn't blend nearly as well as my L'oreal True Match, and the shade selection is just okay.

I love this foundation! It has a beautiful matte yet natural finish and great coverage! It claims to have the "Lasting power of a primer, the coverage of a concealer, and the blendibility of a foundation" and I couldn't agree more! :D

PROS:
Medium- Full coverage
Has pump
Great color selection
Long lasting even without a primer
Matte finish
SPF 20

CONS:
Have to blend quickly because it dries pretty fast
Does show flakes if you have dry skin
Oxidizes a tad but not a very noticeable difference

Overall, this is the perfect foundation for me, I have it in classic ivory and it matches my body skin color perfectly, but it's a tad darker then my face color, so I find it evens it out. I wouldn't recommend it for dry skin, because its very matte and a tad drying and it does show the flakes, but when my skin is oily in the summer, its perfect and I don't have to touch up with a powder. I also love how it comes with a pump, that's a huge plus in my book! It covers my blemishes and even my huge blackheads on my nose. Love it!

I have been so on the fence about trying this product....but I am thrilled that I did! Here's my experience with it...

It does dry a bit darker, but I did not need to buy two shades lighter, I only bought one shade off of what I would normally purchase and it's been fine. The finish is wonderful. You can tell there is something on your skin, but it feels nowhere near like a face of makeup. I used to religiously use Bare Minerals and it feels lighter than that. It is truly a wonderful feel.

As far as shine control, that is what I was most excited about with this foundation. I did not have to blot my face until 4 hours of wear, which for me is incredible. I typically need to blot within about 45 minutes of putting on a foundation, so 4 hours is insane for me. I could see shine before then, but it was not enough to make me feel gross or super slick looking.

I have to say the coverage is far more sheer than I was expecting, but I love everything else about it so I'll work with it. It's a medium coverage foundation and you can build it...and it blends wonderfully. Since summer is coming up and I'll be bronzing more anyway, I think the lighter coverage is great.

My recommendation, if you are considering this, would be to give this a shot. I have stayed away from Cover Girl foundations for years (I haven't purchased one since high school when I knew no better) and I am so, so glad I have found this formulation!

Edit: I have now been using this daily for about a week and I just find that I become more and more in love with it! It has phenomenal staying power even as the weather here is warming up (it'll be 80 today) without melting down. I honestly want to go buy a lifetime supply. I have used everything from Smashbox to Neutrogena, Bare Minerals and NARS. I used to buy an old Chanel formula as well and I have honestly never loved everything about a foundation THIS much.

I love this!! This makeup covers like a concealer, but looks so wonderful - like you may not have makeup on (wink). I have small brown discolorations on my cheeks near my nose, and this covered so well that I could not tell exactly where they were. Of course, I used a moisturizer under this, in this case Avon Damatic Firming Cream.
I love the pump, too. Try this and see. It just takes a bit, so this should last you for a while.

Just started wearing this and I am impressed! I have red blotchiness in my t-zone, dry forehead and nose, and am always looking to cover that up. I applied moisturizer just in my dry areas, then a kabuki brush to apply this foundation, followed by coty airspun as a finishing powder. Great coverage, I'm halfway through the day and looking good. No shine, no weird color, no wear so far! I'll update again at the end of the week