I am so surprised this hasn't been reviewed yet. I bought this at Walgreen's for 99 cents. It's highly pigmented with a satin finish, it's not quite matte or shiny. This is a nice burgundy brown color very close to the old version of Revlon's Toast of New York. I wore that for years before they reformulated it to a very plain orangy brown, nothing like the older more fabulous color.
I have very dry skin and find this a tad bit drying but long lasting. I put a lip balm or Chapstick on first then apply the color and then more lip balm or Chapstick. I also apply straight out of the tube and then smudge with my finger. I am guessing a brush would work well but I cannot be bothered with such things and like to keep it as low maintenance as possible.