Best underwear EVER! I mainly wear the hipsters. They are so comfortable and don't have those awkward panty lines, so i wear the all the time - nice fabrics and colors too.
I own several types of underwear from H&M, mainly thongs. None of the pairs that I have bought maintained its shape and I was not able to keep them as long as other brands I have purchased from. I will go back to using other brands such as Gilly Hicks or Calvin Klein. I will not repurchase.