So I have used a lot of brands such as CHI, Hot Tools and Conair but I have to say that I was extremely surprised of the quality of this product. I got it from Target and it was only $15. It is very light but much more effective than CHI. The spring in my CHI curling iron kept pulling my hair. I lost a lot of hair because of it. The Conair's ceramic was not coated and caused a lot of breakage. This is excellent!