Lola is a deep browned down rose that pulls fairly neutral on my cool toned skin. It goes on smoothly, but the term hydrating lipstick may be a little off. I found this to be just average. I didn't need lip balm, but it didn't leave my lips moisturized, either. It seems to last about average, and is on the sheer side, however it can be applied thicker. For the price, I expected more. The case is cheap looking, and could be mistaken for L'Oreal. I don't think I will be purchasing any other colors. IMO, it's overpriced and nothing special.