I love it when the universe aligns and deposits your most wished-for item in your lap. On the hunt for the perfect matte red, I Ruby Woo'd, Rouge'd In Love, etc. but there was either too much orange or pink, not matte enough, too dry...I didn't even know there were mattes in the Rouge Intense line and was checking out #44 when this one popped up. It's ideal. The definitive blue-red, lasts hours and hours, and reflects no light whatsoever. Love it.