I received this in one of my Ipsy bags (I'm not quite sure which month), and at first glance I rolled my eyes. Another red that looks beautiful and then it's gonna come on sheer. Boy, was I wrong! This gloss has kind of like a PVC sheen to it more than a "gloss," but it's not even really a gloss. It's like a liquid lip color that has a patent leather shine that doesn't wear off easily (I ate pizza wearing this and it's STILL on). The only downside (for some) is that it is pretty sticky and will transfer, so no kissing!