71%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


1.0
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4 years ago

Pros: beautiful shade. Cons: dries super fast in the tub, it looks dry and chalky, separates, "cracks" on the eyelids. Update: I added a few drops of oil as per recommendation and even though...

About reviewer (171 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrown, Wavy, Coarse

EyesHazel



4.0
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5 years ago

Love itttt :) I bought my second batch. Price is reasonable since it lasts for me. ( only wear makeup occasionally ) I use it as a eyeshadow, highlighter for cheeks,brow bone and a eyeshadow...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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6 years ago

I'm shocked at these reviews. I LOVE this color and have been repurchasing it repeatedly for a couple of years! It lasts all day long. Never creases or fades away. It also makes any regular...

About reviewer (149 reviews)

Age36-43

SkinCombination, Fair-Medium, Cool

HairBlack, Straight, Medium

EyesBrown


2.0
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6 years ago

Barely Branded is a pretty, shimmering champagne color that unfortunately disappears on my light-medium, yellow NC20-NC25 coloring. Although it calls itself “24hr,” it does crease on my very oily...

About reviewer (32 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBlack


1.0
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6 years ago

This shade is a very light beigish-goldeny, metallic color, that I don't really care for personally. In the jar, (before I actually opened it), it looks like an everyday, super wearable type of...

About reviewer (972 reviews)

Age36-43

SkinSensitive, Medium

HairBlack

EyesBlack


1.0
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7 years ago

I have several of the Maybelline Color Tattoos and like most of them but this one did not work for me. Even with a primer, it would crease and only last a little while. The consistency was...

About reviewer (97 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesBrown


2.0
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7 years ago

This looks so dry and patchy on my lids. It really accentuates every line. I've tried it many different ways with eye cream, eyelid primer, nothing and all and none of it gives a good application....

About reviewer (260 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesGreen


5.0
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7 years ago

These Color Tattoos are boooooommmmmbbbbb. They are among the most reliable, high-quality drugstore products for sure. I own three of these, and after the first one I was confident the next two...

About reviewer (274 reviews)

Age25-29

SkinNormal, Fair, Warm

HairBrunette, Curly, Fine

EyesGreen


3.0
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8 years ago

This is a light champagne color and gives a nice brightening wash to my lids. I prefer to use this as a base as others have. It doesn't last too long on my oily lids as much as I want it to,...

About reviewer (2203 reviews)

Age30-35

SkinOily, Medium, Cool

HairBrunette, Curly, Medium

EyesBrown


1.0
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8 years ago

Bought this with the intention of using it as a base color OR by itself on days when I need just an extra pop to my eyes... with that said, I did not like this product. But let me say - the color...

About reviewer (40 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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from

8 years ago

I love this product. Rarely do I like something enough to use it everyday and repurchase it multiple times, but this product definitely is my holy grail. It is critical to my everyday eye look, I...

About reviewer (14 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBlond, Wavy, Other

EyesBlue


5.0
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8 years ago

70 barely branded is a light champage with a metallic/frosty finish.

About reviewer (483 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrown, Straight, Medium

EyesBrown


4.0
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8 years ago

I like this product, it works great as an eyeshadow base and I also like to layer it over other color tattoos (tough as taupe, inked in pink) to lighten up the eye and produce an easy smokey eye...

About reviewer (261 reviews)

Age44-55

SkinCombination, Fair

HairBrunette

EyesBlue


2.0
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8 years ago

This cream shadow didn't work for me. After 4 hours you couldn't see anything on my lids. The color is gone. This is one of those products where its better to buy the more expensive cream...

About reviewer (387 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Curly, Medium

EyesBrown


4.0
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8 years ago

Pros: 1. Wonderful packaging. Similar to MAC's paint pots. 2. Affordable price 3. Great pigmentation (shimmery champagne) 4. Serves as a good eye shadow base and brow highlighter 5. A little...

About reviewer (112 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesHazel


4.0
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8 years ago

I initially purchased this shade because I heard that it was a dupe for Benefit's Watt's Up highlighter. I tried it on my cheekbones and it oxidized into a gold color that doesn't suit my NC15-20...

About reviewer (549 reviews)

Age25-29

SkinOily, Fair, Warm

HairBrunette, Straight, Medium

EyesBrown


3.0
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8 years ago

overall, i think this product is ok. first of all, i feel like this is a bit of a dupe of MAC's paint pots, but doesn't apply anywhere near as evenly and needs to be built up in order to get a...

About reviewer (25 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrown, Wavy, Fine

EyesBlue


4.0
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8 years ago

I really, really like this product. While making a great base for eye shadows, I've worn it straight up by itself over a plain primer and it not only lasted all day, it looked just as good at the...

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesHazel


5.0
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8 years ago

This is a nice everyday light champagne gold neutral. It has a nice creamy texture and its smooth in application. It's not that metallic its more of a beautiful sheen. I like using my fingers to...

About reviewer (26 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBrown, Wavy, Medium

EyesBrown


4.0
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8 years ago

Pretty but basic champagne gold cream eyeshadow. Really nice staying power -- after drying, it doesn't budge. But the color itself is nothing special. It's a dupe for lots of other shades that you...

About reviewer (927 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBlond, Other, Other

EyesBlue