June 19, 2013 | 1980 users online

Eye Shadow - Maybelline - Barely Branded Color Tattoo

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rated 4.4(50 reviews)

  • Average Rating: 4.45
  • 84% would buy again
  • Package Quality: 4.1
  • Price: $$

  • Ingredients

rated 3 of 5 on 6/15/2013 7:03:00 PM More reviews by CatrionaShadowleaf

Age: 30-35 Skin: Oily, Fair, Cool Hair: Brunette, Wavy, Medium Eyes: Green

I quite like most of the other Colour Tattoos, but the shade of this one didn't really suit me. I'm not much on neutral beiges on my eyes unless they're for browbone purposes. I also didn't like the combination of the colour and the pearl finish. It has the same texture and easy application as the others, though, so it's a great cream shadow. Just not for me.

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rated 3 of 5 on 6/15/2013 6:55:00 PM More reviews by ellejay1616

Age: 18 & Under Skin: Combination, Fair, Not Sure Hair: Blond, Other, Other Eyes: Brown

I wish I could love this. I have very oily eyelids and even with my beloved NARS eye primer it still manages to crease if it's worn for a long time. I work in fast food so my makeup needs to hold up in the heat and the greasy environment. But even at school, by the end of the day It creases. Not alot mind you, but enough to make it look weird. I don't notice too much fading with this colour which is a satiny champagne colour that leans slightly more golden than it does pink. It looks great with my brown eyes, and again I wish I loved this. But I just can't love a product that creases, I know that it's not really the products fault, my skin is just ridiculously temperamental. So unfortunately I would not repurchase because my skin just doesn't agree with it. :(

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rated 4 of 5 top reviewer on 6/15/2013 6:17:00 PM More reviews by Cindi33

Age: 44-55 Skin: Normal, Fair, Cool Hair: Blond, Straight, Fine Eyes: Blue

This is my third Color Tattoo shadow to try. I was thrilled to get this with an in store coupon and save a couple of dollars too. I love the color on this one. Like the others this comes in a little glass jar with a screw off lid. These are nice durable packages and you can easily see the color inside the clear bottom of the pot. This applies easily with a finger although I don't like using my finger for application. It is hard to get a precise application and does require a little clean up when it gets out of the eye area during application. This goes on very sheer though and it does have some shimmer. This is a great summer shadow and has a soft eye enhancing illuminating look. I really like this color. I don't like the cream feel though as even a half hour after application it still feels sticky on my lids and not dry. I feel like I need to top this with a powder. This does look great on me I just don't like the method of application or the sticky creaminess. This shadow does finally dry and set, it just takes a while. Once it sets though, it's on and it stays. I'll be happy to use this up this summer but I can't say for sure that I would buy it again.

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rated 3 of 5 on 6/12/2013 2:41:00 AM More reviews by prplepolkadotz

Age: 19-24 Skin: Oily, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Blue

This is a very creamy shadow, It does last. I like this color but if you do want it to be true you will need to build it up, it does come out quite sheer. I do like this though and I want to try more colors!

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rated 5 of 5 top reviewer on 6/2/2013 2:22:00 PM More reviews by Seattlemama

Age: 36-43 Skin: Sensitive, Fair-Medium, Not Sure Hair: Blond, Curly, Fine Eyes: Brown

I LOVE this color - a metallic gold that isn't too warm or too yellow, and also not too shiny. I apply with fingertips - it's such a subtle color that you can be a little messy with it. It looks gorgeous with a wide range of darker crease colors. It wears like a dream and is still there 12 hours after applying, despite my watery eyes (due to rosacea/allergies/contact lens wearing). It's also buildable so you can keep it subtle or layer it on for a major gold effect. This is a great product and I will definitely be buying backups.

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rated 5 of 5 top reviewer on 5/22/2013 9:05:00 AM More reviews by baby_grazi_x05

Age: 25-29 Skin: Combination, Other, Not Sure Hair: Red, Other, Other Eyes: Green

I can't use these on their own - period. And I envy those of you that can. My lids are just entirely too oil. However, it makes the PERFECT base for my shadows. It's not too heavy and doesn't make my shadows cakey. It helps them to last ALL day. And with a similar shade of shadow on top, it really just pulls together a lazy look. Love it!

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rated 5 of 5 on 5/21/2013 12:13:00 AM More reviews by Clo0107

Age: 19-24 Skin: Combination, Medium, Warm Hair: Brown, Wavy, Medium Eyes: Brown

I love champagne shades and when i found my iced latte infallible eye shadow in cream form i fell in love!! i love this to brighten up the lid, tear duct and even the cheek bones. it does seem creamier than the older color tattoos.

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rated 3 of 5 top reviewer on 5/20/2013 9:02:00 PM More reviews by mandiluk

Age: 19-24 Skin: Combination, Fair, Neutral Hair: Black, Other, Other Eyes: Brown

My second cream shadow from Maybelline and it has already dried up. It hasn't even been a month yet. I'm a little sad because I actually really like this color. In the pot, it is a light champagne pink color. When you apply it, it goes on very smoothly as a pale pink, almost beige. It's a great inner corder highlight color and stays on for the whole day. Too bad it dries up easily.

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rated 5 of 5 on 5/20/2013 12:13:00 PM More reviews by Hadew1

Age: 19-24 Skin: Sensitive, Fair, Neutral Hair: Blond, Straight, Fine Eyes: Green

I hate eyeshadow--the time it takes to blend and apply, the inevitable fallout and fading, trying to find a color that won't make me look sick/goth/eighties, etc. This eyeshadow ROCKS. "Barely Branded" is a shimmery (but not frosty!) beige. It takes thirty seconds to apply in the morning as a sheer wash over my entire lid, plus a little concentrated on the inner and outer corners just for the heck of it. It's very buildable, looks professional, and brightens my eyes considerably with little effort. It does crease on me after 8 hours, but that's enough to get me through the workday. And for $7 each, I can afford plenty of backups.
If you have qualms about looking like you are obviously wearing eyeshadow, or hate the whole shadow application process, this is a great eyeshadow for you.

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rated 5 of 5 on 5/14/2013 6:16:00 PM More reviews by rhema86

Age: 25-29 Skin: Acne-prone, Other, Not Sure Hair: Brunette, Other, Other Eyes: Blue

I usually only review products I dislike, because that is my outlet for rage, but in this case I want to share some love.

I have pale skin and grey-blue eyes, and this color is what MAC Bare Study and Stila Kitten were either too pink or too white or too frostbitten to be for me. It's a pale, neutral-warm wash that makes my eyelids look like glowing, pearly little summer moons! Okay, that description was a bit much, but I promise, this eye color is smooth and subtle--it just brings light and smoothness to the lid area, making you (if you are me, especially) look awake and bright-eyed.

I am a lazy eyeshadow person and do not do business with contouring and multiple colors on one eyelid very much, so I was amazed at how dimensional my eyes looked with the understated light-reflecting qualities of this product. It is not sparkly--it's more a smoothly shimmering sheen.

As for the wear--I have medium-oily eyelids but am too lazy to use primer for normal days, and this takes me through the day on its own with minimal fading, and I haven't experienced creasing.

I also own Silver Strike and Bad to the Bronze, which I also like a lot, and applied just as creamily and wore just as well, with just as lovely results. I used to own Tough as Taupe, but I pitched that one hard at the trashcan because it went on smeary, creased disturbingly badly, and the color was too plummy and not the mid-tone grey I'd been dreaming of. Others have pointed out that texture, wear, and pigment tend to vary across the shades of Color Tattoo shadows, so if you've tried one you don't like, give it another chance. I think the crèmes go on differently than the shimmers and sparkles do--I think the shimmers blend more naturally, wear longer, and have a more attractive finish on the eyelid.

Now, it's only 6:15 on a Tuesday night and I've already said so many positive things in this review that I'm worn out. I better real quick write a scathing review of something that sucks, like those EOS lip balm spheres, before I don't recognize myself.

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