I have unruly brows that are becoming more unruly with age. I've tried many brow gels and haven't found one that really does the job--until this one. It's clear, not shiny or glimmery, doesn't flake, and keeps my brows in place all day. The key to this is the brush--it's not a spoolie, but more like a teeny-weeny toothbrush with a single row of fairly stiff bristles. This lets me really direct my brow hairs where I want them to go, and then keeps them there. It's pricey at $20, but so little is needed that I don't expect to have to replace it for a long time. I will repurchase.