The packaging is what caught my eye the most. I'm a huge fan of thick brushes and dark formulas that provide lengtha and volume. This mascara has bold, promising writing claiming to give lashes up to '12x the volume'. It also says the formula has vitamin E in and Argan oil (argan oil actually lengthens lashes and conditions them). The brush is huge and the formula is slightly wet, but I prefer wetter formulas. This doesn't give 12x the volume, I doubt any mascara does, but it is nice! It adds length, volume and thickness and has a strong pigmentation. It is a nice and dramatic mascara and can be built up to create huge lashes. I have tried better mascaras but, for the price, this is nice :)
I do like this mascara. It does what it says on the tin with 'Blackest Black' but I think the bristles are too thick. Sometimes it comes out really clumpy, sticking my eyelashes together & getting little globs on my skin under my eyelashes that I can't get at properly.
If I spend a little more time on applying on (which I only really get to do on weekends) I do like how bold it looks.
I bought it for the price really, I get discount on it because I work at Boots but I do think I'll go back to Maybelline with my next mascara.
worst mascara I have ever used! makes lashes stick together and makes them very straight! do not purchase
I've gone back to this product many times before over the past few years and I'm so glad I've come back to it again! It always seems to make my eyelashes pop and it really does make them look like falsies on good makeup days! The packaging drew me in at first, I love bright packaging, and I have it in blackest black due to me loving fake looking eyelashes.. I use 4 eyelashes in my routine (I know, woopsies) and this one is always included. Definite re-purchasing for about the 5th time!
17's BLOW OUT mascara does it all; the colour is very rich [I've got blackest black], great separation, added length and the most noticeable volume increase that I've ever had. People have commented on my false lashes when I have worn this mascara, it really is that good. I usually wear two coats.
It is so easy to build up the finished look of your lashes with BLOW OUT, and the formula never cakes or flakes. Plus it holds my curl all day and is easy to remove. The volumizing abilities of this are unbeatable, plus the increase of length is good too - my lashes end up hitting the tops of my sockets.
The first time I used this mascara I was disappointed by the fact that the brush is big, which I'm not fond of. However the size of the brush is a plus point with BLOW OUT, as the size and shape of the brush separates, fans and curls lashes, right from the roots to the tips, so my eyes really pop.
What else can I say? BLOW OUT is an amazing mascara and the price [£6.29] is really good too. I'll have to try more of Boots 17 mascaras - the couple I've used are both really good.