I got this at a brand name discount store... its generally about 150$ online. but I got it for like 20$. This was my first curling wand! I have owned others since this, but they never compare.. it is a smaller barrel, but it creates the cutest curls in the world that stay literally for days!!! if i curl my hair with regular curling irons, I can start on one side, and by the time im done with the other side, the first one is as flat as if i never curled it! with this, it never happens!! it heats up like in less than 2 minutes! it also cools quickly, and the cord moves from the base for curling, so the cord doesn't twist, and is a high quality cord, almost impossible to chew through (pets) or anything else!! I want to find and buy diff sizes from this brand, but its a hard brand to find :( but i will keep looking!!