Great mascara, gives you a really clean look.
Doesn't add much volume or length, but looks very natural and makes your eyelashes dark. It is a wet formula, and wet formulas don't work very well on my thin lashes. But if you have naturally long/thick eyelashes, this will look amazing on you!

This is a great mascara! As far as these plastic silicone brushed mascaras, e.l.f. makes my favorites, even over the popular ones by CG, maybelline, etc. :) This takes third place after the e.l.f. lash extending mascara and e.l.f. mineral infused. The 3 in 1 lengthens well, separates like a dream with no clumps, and volumizes a little bit too. The ball on the end makes application to lower lashes easy, mess free, and precise. This is very versatile and I will defnitely be repurchasing! The only thing is that the brush took a few tries to get used to using, but not problems now! (Also, the wonderful thing about these e.l.f. mascaras is that I'm not at all tempted to make them last longer than the recommended three months which isn't healthy or sanitary :)

best mascara i have ever used. me= short straight Asian lashes all mascaras I've tried smudge below eye..droop curl only lengthen or only thicken is too goopy or too dry and crispy so i was using multiple layers of
lengthening thickening and waterproof formulas to get decent results. and still wasn't satisfied. saw good reviews here for this ran to target found it now all others will be tossed. as close to waterproof as u can get without being one. the applicator is genus! its a classic straight brush with a ball shaped brush at the end sounds weird but is amazing once u get the hang of using it . i get length and smudge free volume that holds the curl for $3 and removes easily....try it :}

First time I used this I wasn't really amazed, but I used it today and sort of curled my eyelashes before and I am in love with it. So natural looking, defines lovely and voluminous.

I hate this mascara. I don't remember where, but I read a ton of good reviews on it so decided to go ahead and give it a try. I put on a couple coats and thought it looked ok - not lengthened or volumized like it claims, but a little defined - then I came back to the mirror like one minute later and I seriously couldn't even tell I was wearing mascara at all. So I put on a couple more coats. Same thing. I probably put on about 10 coats total. This mascara does absolutely NOTHING for my lashes, except make them the tiniest bit darker.

I love this mascara, even if it is a two step. I love what it does for my lashes, nothing else has ever even come close! This is def my HG mascara! I use with a mascara primer and I have had no problems with clumping or flaking, as I do with most other mascaras! I am going to buy this over and over!

I grabbed this mascara to use because it was cheap and I couldn't decide what other one to get after returning Blinc tubing mascara. I figured it would be good enough to get me through a few days, I certainly didn't think it would become my new HG! It has your basic packaging and the wand is a nice long length. The silicone bristles are a good density and the end has a ball shape so you can point and cover your inner and outer tiny lashes. The coverage is beautiful, really separating and defining my lashes. I have hypothyroidism and my lashes have lost length and density esp in the middle but MAN did this bring them back! There was no smudging at all yet it removed easily. I've even fallen asleep with it on and it looked fab the next morning, the curl was even still there! IN LOVE!

This will probably be the only mascara I will ever buy! After many, many years of searching for one that doesn't smudge under my eyes and lasts all day, I've finally found one that didn't cost more than $9.

The only real downside is that the brush sucks. It barely applies anything to my lashes and does not allow for me to build since the bristles are almost non-existent. Another is minimal flaking after several hours, but its nothing a small dab cant fix (better than smudging!)

Advice:
Change the brush.

I was surprised to see so many people loved this mascara because I don't like it at all. I applied it the way the directions said but it was still flaky, didn't lengthen my lashes very much, and it was extremely clumpy. Plus, it's practically impossible to get it off. Which is a good thing during the day, but definitely not at night!! I thought I would love it because of the brush but it's actually my least favorite mascara ever. :(

At first I didn't really think much of this mascara, but the more I looked at my lashes the more I liked it. It gives great definition (no clumps!), is a nice dark black, and the length and volume is pretty awesome. It also doesn't flake, smudge or leave raccoon eyes. Amazing for a 3 dollar mascara!

Now, this is a two step mascara. You have to go horizontal first then vertical with the little ball. I don't know if the ball does much, but it doesn't add clumps or anything. So not a big deal. I'm not a fan of water proof makeup and like my mascara to come off easily. This stuff has some staying power; when I go to remove my makeup i do have to kind of scrub this stuff off.

Overall I'm pretty pleased with this mascara and would recommend and will likely purchase again!

Update 4/20/13- I ended up pitching this mascara because even with using my makeup remove this stuff didn't want to come off. I'm not a fan of water proof makeup, so i didn't like this. I'd still recommend if you don't mind water proof or stubborn makeup. I will not be repurchasing.