first off i have to say, as a lipliner, this is a horrible product, way too dry and the colors just don't suite any available lipsticks. mine is in the shade 005 marone. as an eyeliner on the other hand, this is such a lovely product. the color is amazing and long lasting. unlike one would assume, the color is a burgundy, almost purply red with brown undertones. it really makes my blue-grey eyes pop and is a great alternative to black eyeliner when used on the waterline! the packaging is ok, it's a twist up pencil so no need to sharpen it and it comes with a decent amount of product. the pricing is also very reasonable so if i would run out i would repurchase this for sure!