great texture! goes on so smooth and for a matte lippie it doesnt suck all the moisture out of your lips. its a matte but not too matte (like revlons mattes). the color looks like a reddish pink in the tube. on me it pulls a more coral, orange pink(i dont mind) but its a shade more appropriate for summer imo. it looks a lot like mac hibiscus! it really brightens up your face. i am loving the texture, will try more for this price point. one lippie off for being too orange like, when i think of strawberries i think of red. oh-and be careful with the tube. the tube is very "loose" and you can accidentally twist the body up while the cap is on and will smash your lippie!