Great orange-ish red matte. Stays on forever. Knocked off one point only because it's so dry (seems to be drier than most Illamasqua lipsticks) and really needs some prep if you don't want to trash your lips. But worth the effort.

This is a matte bright red lipstick. It looks red in the packaging but when applied it turns orange red (more red then orange though and more intense than what you can see on their website) and is of the exact color I was looking for. It is very easy to apply, you won't need a lip pencil to contour, it does the job on itself. It is very matte and very pigmented, the longer you have it on, the harder it will be to remove it later (best with a cleansing milk). The color lingers for the whole next day making my lips dark pinkish and even though this doesn't look bad at all on me, it may be annoying for others. It doesn't crease and pretty much stays in place all day long. It is a little drying (like most Illamasqua lipsticks I've tried) so some might want to apply a thin layer of lip balm under it.