I don't normally get excited over a hair brush but this brush is really amazing. First, it never snags my hair because it is streamlined from top to bottom; no edges or parts sticking in or out. Second, the barrel is coated in ceramic, which does for your hair what a ceramic coated flat iron does; smooths out your hair, kills frizzies, and maximizes shine. Third, the bristles are made of a special "polymer"(?), that enables your hair to glide through. I never thought a brush could make such a difference to a blowout, but this proved me wrong. I was previously using the Ion series from Sally's, and while good, it just doesn't compare to this. I am seriously considering getting a few backups just in case, (you never know when a company is going to go belly-up, lol). Highly recommend.