I have thick, slightly wavy, sometimes frizzy hair that I straighten nearly every day. This serum has made my hair noticeably less frizzy and shinier. Even my roommate, who had no idea I was using a new product, remarked that my hair has been looking good lately. To use this, I put a few drops in my hands, rub them together, then rub it through my hair before I straighten my hair. I've also used it on wet hair prior to blow drying and it seemed to work well for that too. In terms of reducing frizz and increasing shine, this definitely beats the Tresemme heat spray, which I used previously. The one drawback to this over Tresemme is it leaves my hands greasy, however this goes away if I wash them. I bought this at TJ Maxx for $8.99.

I'm surprised this is the first review for this product!
To begin my story....ever since using my last heat protectant spray, I've been on the hunt for the perfect, HG heat protectant for my long, asian hair. I do not have a lot of damage as I do not use heat products often, and if I do, I always ensure that I use enough heat protectant to protect my strands from the heat.

I wanted something that was free of alcohol (alcohol can dry out hair even more) and was of salon-quality. I did not really care if it would be a spray, cream, or a serum as long as it did the job. On my trip to Winners, I decided to look through the hair care section as Winners has a great selection of salon-brand items for a cheaper price.

I came across this, Rusk, Designer Collection Thermal-Alcohol-Free Serum (with pure Argan Oil). Winners had it for $9.99 for 125mL. That may seem so much for such little product...however, the consistency of the serum is SUPER thick. I have thick, long asian hair and I only had to use 3 drops to evenly coat the ends of my hair. I honestly think that 1 bottle of this will last a year, if not longer.

It claims that it is "a highly concentrated frizz eliminator containing argan oil for great conditioning and incredible shine" for anyone who wants a smooth, frizz-free look. "The unique combination of ingredients transforms dry, dull, damaged hair into smooth, silky hair with incredible shine and helps eliminate, frizz and dryness. Perfect primer for any thermal styling tool, protecting from heat stress caused by daily use of heat appliances." The directions call for applying 2-6 drops long the strands of your hair (I would stay away from the scalp as it can easily make you greasy-looking) ON DAMP, AND/OR ON DRY HAIR before ANY heat treatment (ie. blowdry, curl, straighten).

The fact that I can use this product both dry and on damp hair is a plus, IN ADDITION, the Argan Oil within the product also provides hair with further moisturizing content. I tried this before curling my hair and the end result was ultra-smooth curls with little fly-aways and a healthy, shiny look to my ends. I only applied it to the ends of my hair and so my scalp remained grease-free.

I would definitely recommend this to ANYONE (literally). I do not know how much it retails for at salons but I think your best bet is to check your local Winners to see if they have it for a cheaper price!