The color of this is so pigmented, it's a gorgeous creamy pink that cool toned. Almost MLBB, except I'm warm toned so it looks a little too bright on me and contrasts against my yellow skin. I absolutely love the formula, sooo soft and moisturizing, it almost feels as though it instantly starts to slightly melt and meld to your lips upon contact. It feels so good while applying it, I end up putting on several layers, which is more than I need. It feels much more expensive with how nice it feels on. However, because the formula is so soft, it broke off at the base within a few uses, so I took off a lippie for that. And the packaging looks kind of cheap and chips easily. Would not repurchase due to the product breaking off in the tube.