Very nice mauve purple liptsick. It will look good on any skin tone. Very moisturising. It is my one of the two fav purple liptsick. Best drug store purple lipstick. A must have purple lipstick that can be worn from work to party. Love it !!! Does NOT look vampy at all. My two fav purple/violet lipstick are MAC Heroine and Maybelline Mauve it up 440.
I believe this is the same color that used to be called Madison Mauve. I love it..I am fair and cool toned.
Mauve it up is a mauve-purple with shimmers! Beautiful color for fall! It goes really on the application,it last fairly long with a lip liner. It goes well with: black,purple,gold,pink,nude eye shadows! Love it!