I wrote a glowing review of "It's Berry Beautiful" from this same Megashield line, but the formula of this shade seems a bit different and the way it wears is not nearly as good. this shade goes on fairly light and uneven, so I needed to swipe it a few times. Immediately the color started to gather in my lip creases, and when I rub my lips together, to color gunks-up in some areas and thins out in others. Perhaps this is because this shade doesn't contain any glitter, which ironically is the reason I was so excited about this lipstick to begin with. Because of the consistency problem, I blotted the lipstick down to a light layer, but that also stripped off the moisturizing qualities of the lipstick.

Another reason this lipstick is getting a lowish rating from me is the actual color. I heard from a few Youtubers that this was a great "your lips, but better" color, but that isn't the case on me. It's a pale peach color. My skintone in NC20 and my natural lips are a rose color darker than this lipstick. Once I'd blotted most of the lipstick off, I found the color to be wearable, but NOT natural looking.

Bottom line: I'm not sure it's worth keeping a lipstick that's only wearable if you apply it and then take most of it off.

First let me mention this is my first impression of this product and my thoughts may change but I will update if they do.

I was so excited to try this out after hearing YouTube guru Shaaanxo mention this color in a video of favorite Wet 'n' Wild lip colors. I absolutely love the Wet 'n' Wild MegaLast lip colors so figured this would work just fine The color is sheer but buildable pale baby pink in a typical lipstick tube. Right after purchasing this I went to the mirror, popped it on and liked the color so I thought it was safe to run out and do errands for about an hour. NO BUENO! Within that hour to hour and a half I was out this lip color completely faded not only did it faded but it decided to leave a nasty white film around the inner part of my lips. I knew when purchasing this was not going to be the same as the MegaLast as they are intended to target different things but I had no idea the quality would be so different. I really believed the white film is from the SPF in this product but I cannot say 100% for sure. This might work for someone with dry lips which I normally have but the one time I tried this I had previously scrubbed my lips and moisturized them. Sadly I don't think this product will be something I will be reaching for or repurchasing (even in different colors/shades). There was about 2 other colors I wanted from this line and I believe I really dodged a bullet and didn't waste my money. Now if you are someone who this product happens to work for that is wonderful I wish I could say the same. Also for those whom this works for if you are thinking of buying this color and are iffy GO FOR IT. The color is pretty and I have no complaints there.

i currently own three of these, i find them very inexpensive and wanted to try them out.
they are very moisturizing
you can build up color although they are pigmented
they do not have much of a smell
creamy and quick to apply

overall: like them lots

I was very excited to find this lipstick because I wanted a pinky coral without shimmer, and this fit my college budget. I'm a big WnW fan and I like other lipsticks they make, but this one is just OK.
First off, the packaging is terrible. The lipstick doesn't retract below the top of the tube, so it might end up getting hacked at when you're trying to put the top back on. The tube feels flimsy, but their other lipsticks from different lines of the same price have better packaging, so I don't get why this one is so bad. The top doesn't seem to fit the bottom very securely and wiggles around. There is a sticker seal on the product (good) but I think they used a mixture of super glue and toddler snot to put it on there. When you pry the plastic holding the ingredients/SPF label off, it leaves a lot of sticky residue all over the bottom of the tube, even if you peel very slowly. I cut a piece of paper and covered the sticky handle and it's working alright, but I shouldn't have to do this.
The actual product is ok for the price point. Nice color, shows up well, but is kind of dry and doesn't last that long. It's a nice subtle color though, so it's good for when you're in a conservative situation (interview, etc) or to put some color on your lips without competing with bold eye makeup. I might buy other colors from this line, but I'll still be on the hunt for a better pinky coral

I always associated WnW products with cheap, smelly, $1 makeup I used to try back in HS (a long time ago), but this is no longer true. The "cheap" part is still true though :) This lipstick is $3. The color is pink with a hint of peach without any shimmers. It's more pink than peach on my lips. It's perfect light peachy pink to complement smokey eyes and I can wear it everyday. The color payoff is AMAZING. It goes on very creamy and smooth. It looks and feels moisturizing. But after about half hour, the shine goes away and it is no longer moisturizing, but that is not to say that it is a drying lipstick. It isn't drying if you're used to wearing lipsticks. The texture of the lipstick reminds me of YSL Rouge Volupte lipsticks which cost 12 times more. Packaging is WnW's signature flimsy plastic tube... it looks a bit fragile.