Package Description: Long-wearing, smudge-proof formula, all day wear.

Reality: This is a creamy formula that glides on smoothly and the color is beautiful but it does not stay put! It smudges easily, lasts less than an hour, tops. As for the packaging, I was curious about the self advancing tube, it did not advance on its own. I tried twisting it up and that did not work either. Very disappointing.