What a great surprise to find a concealer that matches my skin tone, has great texture, and won't break my bank.

I'm deathly prone to under-eye bags and dark circles. On days that I don't feel like putting on foundation, I still want to look put together, and I found that this concealer does just the trick.

The product packaging is nothing too fancy. The brush is similar to the lip gloss applicator, and allows you to apply the concealer with precision.

The shades are quite limited, but lucky for me I was able to find one in my shade.

The texture is very smooth and creamy, and allows me to apply it well with either a brush or my finger tips. It melted well onto my skin, and did a fantastic job on neutralizing the colour of my dark circles.

There's an ingredient that is supposed to help "wake up" your eyes and reduce puffiness. I found a slight difference, but nothing too dramatic. It did brighten my eye area quite nicely, which gave me the look that I had 8-10 hours of sleep.

The price is what kills me. I love it. I bought it at a local SDM for under $7. I'm surprised with how well it works, it doesn't cost any more than it does.

Great product!

I must say that this product is a pleasant surprise! I first saw this concealer on Essiebutton's beauty blog, and since we're really similar colouring, I thought I'd give it a go! For reference, I am NC15 in Mac, very fair with neutral undertones, and so I bought this concealer in "Very Fair" which is a perfect match. I have very dark and prominent blue veins that run under each eye, and so it's always been a pain to cover them up. This concealer WILL NOT cover them up on its own, but it sure does help! Currently I'm using Nars Radiant Creamy Concealer in 02 Vanilla which is just incredible, it corrects, conceals and illuminates and it doesn't crease and stays on all day, however, it is $40. This Rimmel concealer is a great alternative, at $9.99 it's very cheap, and it definitely performs. The consistency is very nice, and this works fantastically with Bobbi Brown's under eye corrector, my colour in that is "light bisque". This concealer stays in place all day from my experience and I think it's a fantastic drug store product. Girls with dark blue veins under their eyes, like me, should definitely pick up this concealer and also Nars Radiant Creamy Concealer if they have the money to spare!

Firstly I must state that if Rimmel didn't sell their products to China and had to allow animal testing, then I'd probably give this concealer 4 out of 5 overall. I bought this after I had extensively researched which companies test on animals, and I'm still using up the product. Unfortunately I won't be purchasing again as Rimmel aren't completely cruelty-free, and I strongly feel that my face is no way near as important as the welfare/life of an innocent animal.

I really love this concealer (in the palest shade) for brightening the skin under my eyes. It does it amazingly and I feel sad that I won't be purchasing this again after I've used it all up. I must state that the coverage isn't heavy which is why I use it for BRIGHTENING, not actual concealing, as I do not suffer from dark skin around the eyes.
Unlike the foundation, there are no glittery bits, which would be odd if there were. It's very moisturising and doesn't set into any fine lines much. I don't think the staying power of it is too good, and have to retouch after a few hours.
The lipgloss-type packaging makes it easy to apply and get product from the tube, which I then blend with my fingers.

One of the best concealers I've used for under my eyes!
Please stop selling your products to China, Rimmel :(

This is my new favourite concealer - I love this.
Great concealer for the under eye area, really brightens and cover's really nice, its not full coverage but a good light - medium coverage but can be easily layered up with out looking cakey.
I love this in a morning just to through something on or just if I want to look fresh and glowy, I even used it to highlight my forehead and chin.
Great definitely give it ago maybe better suited to normal-dry and maybe combo.

Great concealer! Hides what needs to be hid! Easy to find you matching colour, application is easy and it blends very well with the skin! :)

I was looking to test out a new undereye concealer and bought this in light/medium. When first applied, the product went on really smoothly, but became hard to blend. A few minutes later, the product oxidized and turned dark pink -_-;;; with shimmer.
Five minutes after application, my eyebags were even darker than before application.
Maybe I got this in the wrong color? Or a dud? Did anyone else have this experience?

For the price, you get freaking magic bottle!

I personally think this product was amazing! I wore this concealer at my sisters wedding to of which i was a brides maid. I thought it was fabulous!

I since then repurchased this product, it has been a staple in my every day staple look!

Please never ever discontinue this! It is amazing, you do not want this product... You absolutely need it!!

I shall ever be purchasing this concealer until i die!!

I purchased this product after hearing Tanya Burr (from YouTube), rave about this entire line. I have to say I'm quite impressed. It has a nice lightweight, creamy liquid texture, blends beautifully, and has a really subtle highlighting, brightening effect. I use it to traditionally conceal under my eyes in the half moon shape, but I also pull it down onto my cheeks into a triangle shape to bring some more radiance to my face. It does its job, and looks really really flawless and natural. Loving it!

There was such a hype around this line that when their products became available I wanted to try them. I got the foundation and the concealer, and even though I like both, this concealer has become one of my HG products.
I deal with undereye circles, so light reflective concealers/highlighters alone don't do the trick, I've been combining a highlighting concealer for birghtness and another concealer for coverage, and it was too much of a hassle. This product saves me one step since its coverage is great and lightens up my undereye area.
I don't think the shimmer can be detected at first sight (opposite to the Wake Me Up foundation, which is quite noticeable), it blends really easily without creasing. I use Benefit Powderflage on top, it's the perfect combo.

Skin tone nw 15 to nw 20. Normal to oily.
I bought this because it was on sale at Shoppers Drugmart for $4.99. I ran out of my usual maybelline instant age rewind eraser. I purchased this in fair light and to be quite honest it's not that light at all.
This product is ok, easy to apply coverage is good. Formula seems to be really thick so you got to blend right away. It does have a slight glitter to it I'm guessing this is what's suppose to give the "wide awake" look. But the glitter really isn't to obvious on the skin. Does it make me look bright eyed and fully awake? No not really. I put I would repurchase but only if its on sale cause coverage is good. It's certainly not worth it's regular $7 to $9 price tag. This also may work better for drier skins. Ill be sticking with my maybelline age rewind once I'm done with this tube.