This is my new favourite concealer - I love this.
Great concealer for the under eye area, really brightens and cover's really nice, its not full coverage but a good light - medium coverage but can be easily layered up with out looking cakey.
I love this in a morning just to through something on or just if I want to look fresh and glowy, I even used it to highlight my forehead and chin.
Great definitely give it ago maybe better suited to normal-dry and maybe combo.

Great concealer! Hides what needs to be hid! Easy to find you matching colour, application is easy and it blends very well with the skin! :)

I was looking to test out a new undereye concealer and bought this in light/medium. When first applied, the product went on really smoothly, but became hard to blend. A few minutes later, the product oxidized and turned dark pink -_-;;; with shimmer.
Five minutes after application, my eyebags were even darker than before application.
Maybe I got this in the wrong color? Or a dud? Did anyone else have this experience?

For the price, you get freaking magic bottle!

I personally think this product was amazing! I wore this concealer at my sisters wedding to of which i was a brides maid. I thought it was fabulous!

I since then repurchased this product, it has been a staple in my every day staple look!

Please never ever discontinue this! It is amazing, you do not want this product... You absolutely need it!!

I shall ever be purchasing this concealer until i die!!

I purchased this product after hearing Tanya Burr (from YouTube), rave about this entire line. I have to say I'm quite impressed. It has a nice lightweight, creamy liquid texture, blends beautifully, and has a really subtle highlighting, brightening effect. I use it to traditionally conceal under my eyes in the half moon shape, but I also pull it down onto my cheeks into a triangle shape to bring some more radiance to my face. It does its job, and looks really really flawless and natural. Loving it!

There was such a hype around this line that when their products became available I wanted to try them. I got the foundation and the concealer, and even though I like both, this concealer has become one of my HG products.
I deal with undereye circles, so light reflective concealers/highlighters alone don't do the trick, I've been combining a highlighting concealer for birghtness and another concealer for coverage, and it was too much of a hassle. This product saves me one step since its coverage is great and lightens up my undereye area.
I don't think the shimmer can be detected at first sight (opposite to the Wake Me Up foundation, which is quite noticeable), it blends really easily without creasing. I use Benefit Powderflage on top, it's the perfect combo.

Skin tone nw 15 to nw 20. Normal to oily.
I bought this because it was on sale at Shoppers Drugmart for $4.99. I ran out of my usual maybelline instant age rewind eraser. I purchased this in fair light and to be quite honest it's not that light at all.
This product is ok, easy to apply coverage is good. Formula seems to be really thick so you got to blend right away. It does have a slight glitter to it I'm guessing this is what's suppose to give the "wide awake" look. But the glitter really isn't to obvious on the skin. Does it make me look bright eyed and fully awake? No not really. I put I would repurchase but only if its on sale cause coverage is good. It's certainly not worth it's regular $7 to $9 price tag. This also may work better for drier skins. Ill be sticking with my maybelline age rewind once I'm done with this tube.

Like most people, I bought this product on a whim, I can't remember the exact amount but it was somewhere in the region of £5 and was thus was pretty good value. I have used some of Rimmles concealers in the past and have often found them to be too thick and leave creases under my eyes. This one however is actually really good and exceeded my expectations, it looks a lot more natural that most of the concealers I have tried and Is perfect for those late days where you only have time to put on one or two products. The selection of colours isn’t perhaps the widest and those who have darker skin tones would probably struggle, that said the ''ivory'' colour I used worked pretty well on my olive skin without making me look washed out. The smell of the product isn't that good but isn't strong enough to get in the way and the applicator was actually quite good. The packaging isn't perhaps the prettiest thing in the world and there is some slight creasing under the eyes if you put too much on but overall it is defiantly worth it.

I got this on a whim because ive never tried any of rimmel's wakemeup line before, and it was super cheap! (Around $4-5)
I wasnt expecting much at first but woww, its an amazing concealer.
I usually use makeup forever full cover concealer but I find that its sometimes too pigmented and thick. It was hard to get a "no makeup" look with it.
But the wake me up concealer is so light and liquidy yet gives decent coverage so it looks like I have nothing on.
I like to put this concealer over all my blemishes and scarring, let sit for about a minute and then dab with my finger tips then finish off with some translucent powder.
Im a nc15/20 and I use the shade 2

I bought this concealer yesterday not knowing what to expect. I'm glad the result was a win. I love this concealer. I'm wearing it right now under my powder foundation. Usually I have issues with concealers creasing under the eyes but not this time! It covers well my dark acne spots without being cakey. Just does what a concealer should. And I'm really glad too that I found my perfect skin match in 230 very fair/light. I can easily wear this with no foundation needed when I want a more 'au naturel' look. Will definitely buy again!