I purchased this concealer in the lightest of the two shades available in 10 Natural Beige for $3.99 at Shoppers Drug Mart. For the price you get 7ml/0.23oz provided in tube packaging with a doe foot applicator.

The shade is a perfect neutral match to my complexion, for reference I wear MAC NC15 or Matchmaster 1. The formula is very creamy, blends effortlessly, provides light to medium coverage, can be layered for extra coverage without looking heavy or cakey, sets to a satiny matte finish without any obvious shimmer, feels comfortable under the eyes without feeling and/or looking dry, and doesn't budge or settle into fine lines/creases under my eyes.

The cons are this concealers inability to conceal blemishes and 16 hour wear time claim. I find the satiny matte finish draws attention to that blemish area and I personally prefer a matte yellow toned concealer for that task. In addition this doesn't last 16 hours as claimed as I tried it, but more around 7 to 8 before fading is evident, but seriously I think that's pretty impressive time.

Honestly I bought this and completely forgot about it, but I finally got around to giving this a go and I'm seriously impressed by this concealer. This product has found it's place of great concealers I've tried and would repurchase, plus it's inexpensive and the product amount is generous when I started comparing it to others I have and love in my collection. It's truly a gem product in the Essence make-up line and if you are lucky enough to match either of the two pale shades available (10 Natural Beige or 20 Soft Beige), I would suggest giving this a try.

I bought this on a whim because I love Essence products for their affordability and the fact that they don't test on animals. I was hooked from the first time I used it. It covered my dark circles and acne beautiful without looking cakey and did not crease. I have dry skin, and sometimes when it is extra dry, like Winter, I can find it hard to properly blend some makeup products, but never had a problem with this. I felt it was lightweight and wore like a dream all day. In fact, after purchasing this, I used it daily and didn't use my former HG Makeup Forever HD concealer.

Now the down side. This thing comes in 2 shades, pale and paler, so a lot of people will have a problem with this. I hope that they come out with more shades for the American market, then I would recommend this to everyone.

Now the bigger problem. This contains a wheat ingredient and I cannot have wheat for medical reasons. Admittedly, I should have checked closer, but I'm still new to checking cosmetic items for questionable ingredients, but I find it inconvenient that the package didn't state the ingredients. I only discovered that it contained wheat after searching the Essence website, when my eye allergies had become unbearable and I ended up with pink eye because of it.

I would wholeheartedly recommend this to anyone who is pale enough and doesn't have a problem with wheat cooties. I would have gladly used only this concealer for the rest of my life, due to the quality and the price, but, sadly, not for me.

I used to think my HR was L'Oreal's Touche Magique, but the $20 price for poor packaging was discouraging. I spotted this at Shopper's drugmart for only $3.99 and I had to give it a try.

It was AMAZING! I have very stubborn dark circles under my eyes (genetics) and this concealed just as well as Touche Magique, only without the highlighting quality. I mix this with "Highbeam" to help give it some illuminating qualities. But overall, I will come back to this over and over again. Can't beat that price and value.

I love this concealer! I'm half Indian and I have to deal with under eye circles. I'm a NC25 and of this concealer I use shade 20, soft beige. It really lightens my eyes, it's creamy but not too creamy. I don't really have blemishes, so I don't know whether this concealer will cover this. The price is worth trying though!

This concealer brightens the under eyes, which I love! It's so creamy and a little goes a long way. It can be layered depending on how dark your circles are. And for the price?? Only about $3! This product is amazing! Staple in my makeup collection.

Works better as a brightener than concealer for me. Limited colour choice. Use it after foundation to add light to areas of face and to make nasolabial lines receed.Worth experimenting with as its cheap.

This concealer is pretty good, considering how cheap it is. I especially liked how well it covered up my 'morning-after-the-4-day-trance-party-before' eye bags, but I noticed a bit of creasing as the day wore on. It's also really useful for blending into your neck/jawline area to get that seamless, professional effect.
The thin texture is better suited to covering up redness and dark circles than full-on acne, so I wouldn't recommend this to anyone with hectic skin issues (stick concealers are a better bet for that).
All in all, this is one of the more 'bleh' products in my makeup bag. I'll repurchase it not out of crazy love, but simply because it's cheap and does the job of making me look more awake whenever I resemble an extra from The Walking Dead.
However, if concealer is an absolutely non-negotiable step in your makeup routine, don't buy this. Rather splurge on something with a bit more coverage.

this concealer is very good for the price. Its about $5AU, which is cheap for a concealer. It covers my under-eye circles very well but for some reason it doesn't cover blemishes :/ if you're looking for a concealer for under the eyes then definitely give this a try

I love this product.This is really creamy just the right consistency for the under eye circles.This real does cover with no creasing caking fading or movement.I find that it doesn't even need to be set with powder.
For the price it's certainly worth a try.

I am so impressed with this concealer. I used to trust drugstore brands with everything except for concealer and foundation but I guess this is about to change. The bad thing is this concealer is only available in two shades, 010 Natural beige and 020 Soft beige (named 010 Soft beige and 020 Soft Nude in the US but I am guessing the colors are the same) but the good news is that 010 matches my NW15 skin, I think the color is even closer to being NW10. I have dry skin and don't have problems with concealers fading on me so I can't comment on its staying power, I can just say that it covers dark circles surprisingly well and I don't experience any creasing during the day. The consistency is creamy, not too thin, thick or waxy. The product does not have a scent. The applicator is a spatula, similar to a lip gloss.
I only use this on my under eye circles and around my nose so I don't know how well it covers imperfections on other areas of your face.
I might come back and add a lippie but I have only been using it for a week and just had to come here and write this review.