This thing rocks - I am now on my 2nd one!! (my first one died after 1.5 years of daily usage which yes, that is a drawback, but not enough for me to deduct a lippie.
Its 1875 watts = powerful. It combines ionic, ceramic and tourmaline technology w/ not only a retractable cord BUT the hand folds in = GREAT for travel!!
It imparts some shine, seems to dry my hair faster and I notice less damage to my hair over the long haul compared w/ my prior dryers.
My 1 suggestion to the company = make it so all grills can come off for cleaning (you know, that fuzz that inevitably accumulates in the screens - the back one screws off, but not any on the sides).
I no longer need a separate travel dryer = BONUS!! LOVE LOVE THIS!!
There are 2 speeds and 3 heat settings + a cool shot button.