This has been my go to eye primer for many months now. I'm not even sure why I bought it but I love it to pieces. My lids tend to be very dark and this gives the perfect amount of coverage so my shadows look great. I would recommend this primer to anyone. Don't turn your nose up at it just because it's inexpensive. It is on the thick side but using the finger to apply it, it warms up quickly and spreads nicely with no greasiness at all.
HIGHLY RECOMMENDED!!!!

I bought this at a dollar store for $1.25 and expected to be really dry. But as soon as i tried it, it went on creamy and glided on with perfection. I would compare it to a little stickier version of maybelline color tattoo. It helped hold my regular powder eyeshow on without creases for 8+ hours.
would definitely repurchase; although I don't see myself doing that soon because there is a lot in the packaging.

I love this stuff and have many of them, in my makeup bag, my purse my desk. This stuff works like nothing else i have ever tried. And combine this primer with their highly pigmented eyeshadows be it the powder or the loose ones and it stays on all day. I even use this under my eyes to help my powder foundation stay put. It works.

This is my first eyeprimer ..Eyeprimers -primers in general are very hard to find where I live ..I have pretty dry eyelids and reading reviews here on the UDPP from ladies with dry eyelids who got horrible reactions from it made me think :"Why should I bother with primers then ..." but I saw this at a local MU boutique here at a great price and thought of giving it a go ..Here are my thoughts :
What I liked :
No harsh reactions from my dry eyelids
Great price
It made the colours vibrant , vivid exactly like what you see in the pan
No problems with blending at all
Not drying .
No creasing , but I don't usually face this problem either ...:
What I didn't like :
This is a primer and a highlighter , it will certainly lighten your eyelids big time , so you don't need a concealer but it was too bright for me , others may find this a plus ...
It seems dry in the pan and a bit hard to scoop , so it must be applied & blended with clean fingers as their warmth would melt it a bit ...

All in all it's a good primer for those who are starting to use eyeprimers as the price is amazing ...I don't know how it would compare to other brands ..I thought of trying "I love stage " by Essence , which is described as "A poor man 's UDPP" ...but I am not regretting trying it either ..It retailed at a more expensive price here and I think the Jordana one will do for me right now ...

What a bargain! An eye primer at $1.95 that works better than more expensive ones, that sums it up.
Jordana eye primer comes in a little pot with a screw-on lid, easy to throw in your travel bag. With a clean finger just dab on your lid and continue making up your eyes. For the record, I always set primer with a touch of translucent powder and I only wear powder eye shadow. I had nearly 12 hours of crease-free wear with this primer.
Two things I would improve: 1) the packaging. Personally, I'd prefer a snap-tight compact to the screw-on lid (no mirror necessary), and I wouldn't mind paying 50 cents more for it; 2) the primer goes on my eyelids with a pinkish-grayish cast; I'd never wear the primer alone. I can say that under a sheer pearly-cream shadow, the primer color did not show through.
Would I buy again? Absolutely.