This is a coconut oil based laundry "soap" with essential oils added for scent (rather than being a detergent). It comes in a 64 ounce bottle, and it says to use 1 ounce per HE load. I have used several bottles of detergent so far in various scents, and the patchouli is by far my favorite. It gives my clothes that warm, spicy, woodsy patchouli smell, and the scent lasts long after washing. People often tell me I smell good when I wash my clothes with this. The cleaning power is not the best, and I have found that even though it says it has a built it fabric softener, it really does not soften clothes (I do have well water, so maybe that's part of the problem). However, I love it to wash my clothes or delicates with it simply for the lovely scent. It costs $21 for 64 ounces, which is pretty expensive, but I get it from soaphome.com whenever I get a free shipping offer.