So I wanted to upgrade my cheap conair hair dryer, but without breaking the bank.
I chose this over speed freak and elchim 2000hp because I wanted tourmaline (heard good things about it - newer technology and good for hair etc etc).
It is not bad, but it is not a lot better than what I had and it costs a lot more.
It is not small or compact, and is certainly not weightless, which was one of my requirements. It weighs as much as the conair one. The only thing it does better than conair is less frizz. My hair definitely feel softer and shinier - must be the tourmaline magic.
But if and when I replace this, I will probably not make tourmaline a requirement and go for a more established brand/model like Elchim Professional or Super Solano and definitely go for a lighter, more compact one.
I am in love with this hairdryer. I come from a long line of drugstore brand dryers, because honestly, how different can a Conair be from some $70+ dollar blower? Well, I am here to tell you, this is seriously so worth it.
I first bought the Rusk SpeedFreak, and while I loved how it styled so quickly, I noticed that it was just a little too strong for my fine hair. It ran a little hot, even on medium (always dry the majority of your hair on the "medium" heat setting, and then style on "hot" - you'll save your locks). Also, the large airflow kept tangling my hair. So I returned it, and bought the W8less instead.
Perfect temperature (3 choices, and a cold shot) plus low and high air speed. It dries my hair super fast (shaved off about 5-7 minutes from a 20 minute dry-time), and the drier itself lives up to its name by being extremely lightweight. I was able to achieve superior styling (and I'm no stylist) because the drier was easy to maneuver and has perfect airflow - my hair was noticeably styled better. And, it's a pretty quiet hairdryer for having such good flow.
During this time, my boyfriend also bought me the Fire Red Chi hairdryer to try out in case the W8less was another return. I hated it -- after using the W8less for a week, I was spoiled, and hated that the Chi didn't have heat settings, and had a longer dry-time than the Rusk. I returned it immediately (after thanking my boyfriend for being so thoughtful!) and have been using the W8less ever since.
Bottom line: Extremely lightweight. Perfect airflow for a drastically reduced dry-time. Multiple heat settings. Easy to actually create a blowout. Hoping it lasts (already had it a year), but will definitely repurchase.
So far I love this dryer. It's relatively quiet, small, sleek and light, has 3 heat and 3 speed settings and airflow that dries and styles without blowing my hair right out of the round brush I use. So far so good, I'm really glad I found this.
11/2014 - Two years later and I repurchased (can't say I've ever repurchased the exact dryer in the past). I love it but it was acting up and I'm not surprised as I start and stop it many times a day in straightening my hair with a round brush. Had to buy online - is Ulta not carrying this anymore? I'm feeling a little paranoid so will baby this one :)