This lipstick is not for the faint at heart but it is a wonderful deep berry color. It is very pigmented but has a great texture. It is probably more of an evening look but you could blot it for a nice stained lip which would be more subtle. I am currently looking for a good lip pencil to go with it to give my lips more definition. I am an NC43/44 and it works really well with my skin tone.
At $25, it's the most that I have spent for a lipstick. I usually don't pay more than $15 for them. So it was definitely a splurge, but this is a really different color and the makeup artists at Sephora raved about the Rouge in Love line, so I decided to treat myself. I'm glad I did.
update: I ended up pairing this with NYX Retractable Lip Liner in MPL 16 Plum. It is waterproof and really matches well with this lipstick. You really need some kind of liner with the Rouge in Love formula. They are so creamy, they smudge easily.