This is a gorgeous shade of purple. It has just enough pink to not look goth or scary but not so much that its not distinguishable as purple. In my opinion this shade is nicer than mac violetta. I also own a purple YSL, but that is much bluer and more intense and only for the evening. This purple is for evening and day I think. It's striking but not scary :-)
The packaging is nice, a good modern and solid feeling square shaped tube and it feels secure. The smell is pleasant but unobtrusive. The formula is fairly long lasting, around six hours without eating/drinking. With a couple of drinks it does fade slightly but still maintains even colour on the lips which I like. Not too drying or too creamy, it's a sort of satin finish similar to the mac satin shades.
Would definitely recommend!