I've been using some version of this product for years and years. Prior to "Take a picture it lasts longer", this balm was called "Bathina Body So Fine". It used to be in a longer, more awkward "tin", and the more compact package, as well as the smaller sponge, make Take A Picture portable, and easier to apply smoothly. The Take a Picture balm itself is slightly different from the old Body So Fine balm. It has a more concentrated fragrance, and a smoother, silkier feel. Take A Picture can be worn alone, as perfume, and my old Body So Fine was barely detectable after application. Take A Picture balm has an extremely feminine, white floral scent, that's similar to the floral notes in Maybe Baby, without any of the fruity notes. I think it smells like gardenia, jasmine, and lily of the valley. It's a very "classic" fragrance, but it's gentle, and clean-smelling. I wouldn't try to wear another fragrance with this, because it would clash badly, but I like the scent enough to enjoy getting whiffs of it all day long. I think I remember that Body So Fine had silver glittery stuff in it. The replacement of the glitter with "glow" in Take a Picture is an improvement for me. This balm is easily wearable at any time. I especially like to apply this on my legs right after shaving. I hate the feel of creams on my skin, and this feels like nothing. It adds a beautiful radiance to my skin, without adding color, glitter, or looking like body makeup. Take A Picture is similar to Dr. Feelgood, only for the body, instead of the face. It doesn't really have a matte finish, though, but it works in the same way to "fill in" stuff, like scars, and it evens out skin tone. Fortunately, it smells WAY better than Dr. Feelgood, which smells like a citronella candle. I love Take A Picture balm, and I wish there were more products like this around! Maybe BeneFit will eventually have a balm to match their Crescent Row fragrances? It would be fun to have more variety.