This is a really nice highlighter. I dab it on the top of my cheekbones after liquid foundation and it gives a nice glow without being sparkly. There is a lot in the tube, so it will last a long time. I haven't heard anything about this product (ad, reviews, etc.). I just happened to see it at the bottom of an end cap in CVS with no sign or price marker. I had been looking for a subtle highlighter in liquid form, so I'm thrilled. I recommend it.