This lipstick is from the 2012 Halloween "collection" (I feel funny saying WnW has a collection; maybe it is just "stuff)". I always try the some of the Halloween items that seem like they could pass for normal make-up. This lipstick is not particularly Halloween-ish. It is creamy neutral red with some slight gold sheen or sparkle. I have been tapping it into my lips as a stain. Worn this way the color is a casual dressed-down red, not a vampy red or a Hollywood starlet red. The color wears off evenly and actually looks better when it is a little worn. The only complaint I have is that it is almost too creamy to wear as a stain and I have to put on a few layers to get it to stick evenly and wear in. My skin is about NC20 with gold tones. This color might look bright on some people, but it seems neutral on me.