I really liked this toothpaste. This is a very natural product, in gel as oppose to the normal paste format. This would appeal more to women or maybe kids due to the flavour. Its called very berry mint, and when i first use it, i'm pleasantly surprised. It smell exactly berry and fruity. The mint is very mild, so if you like the more conventional type of very minty toothpaste, you would not like this. The minty taste disappears after 3 minutes.
I like toothpaste in gel format, i like fruity flavours and I also prefer less minty types that doesn't irritate my lips for being extremely minty, so i really like this.
This is also fluoride and sls free for sensitive teeth. Although it is sls free, it still forms the normal "lather" you are familar with normal toothpaste.
No sodium lauryl/laureth sulfates
No artificial colors
No artificial sweeteners
No propylene glycol
Glycerin, aqua (water), silica, sodium cocoyl glutamate, xylitol, aloe barbadensis leaf juice*, bambusa arundinacea stem powder, beta vulgaris (beet) root extract, carum petroselinum (parsley) extract, citrus grandis (grapefruit) fruit extract, fragaria vesca (strawberry) fruit extract, perilla ocymoides seed extract, stevia rebaudiana leaf/stem extract, vaccinium angustifolium (blueberry) fruit extract, vaccinium macrocarpon (cranberry) fruit extract, eugenia caryophyllus (clove) flower oil, mentha piperita (peppermint) oil, thymus vulgaris (thyme) flower/leaf oil, calcium carbonate, cellulose gum, dimethyl sulfone, menthol, sea salt, tocopheryl acetate, sodium bicarbonate, sodium magnesium silicate, ubiquinone**
*Certified organic ingredient