Ive used this product many times in the following shades: Black, Bordeaux Red, Dark Brown, and Chocolate Brown. Every time I use this dye, no matter what the color, I get really good results.
The packaging is simple, but effective. The boxes are purple and white which go really well together and look nice. The instructions are very easy to understand and clear. They are also set out neatly and in a way that you don't miss anything important. They also contain diagrams for extra help.
The dye is so easy to apply! The mousse formula is as simple as putting shampoo on your hair, and the mousse comes in an easy pump dispenser. The dye isnt runny, and it covers your hair easily and without much trouble. Theres a LOT of dye in the dispenser, I had enough to cover my whole head completely, and enough leftover to probably colour somebody elses, and my hair is medium length. It was easy to cover my whole head without help and without missing any patches.
The mousse washes out just like shampoo, so you dont get covered in dye whilst in the shower. The dye comes with a really nice conditioner to put on your hair- it has a really pleasant fruity smell, and there was enough for more than one application in the small tube.
I always get really great results with this hair dye- I've used it in Black, Brown and Red, and with the exception of the red dye which just changed streaks of my hair red, the other dyes turned out exactly as the colour is portrayed on the box. My hair is never badly damaged and it always looks really glossy. The colour lasts a few weeks before it gradually starts to fade out.
- Really easy to apply
- Awesome smelling conditioner
- Really nice shades to choose from
- Decently priced
- Handy pump dispenser
- Turns out very close to the shade on the box
- Lots of dye in the dispenser
- Fades into a dull colour after a few weeks
- Can sometimes be irritating on your scalp
I used the colour Pearl Blonde and it did not turn my hair blonde at all which was rather dissapointing because my virgin hair was dirty blonde so it was between medium and dark blonde according to the package. Okay I know that hair which is lightened/bleached has to go to orange first but the product clearly showed a blonde colour as the result for 3 differect types of hair colour (I was a combination) so I expected maybe a slight amount of ginger but not for most of my hair to be ginger - atleast it isn't the really unnatural looking ginger that you can get from bleaching but I wanted blonde not ginger.
On the bright side it was ridiculously easy to apply.
-easy to apply
-lots of product
-conditioner included was really good
-didn't come out anywhere near the colour it was supposed to
-it made my hair feel weirdly elastic/soft when wet (I expected some damage but ugh, my hair isn't fried it just feels weird when wet)
-my head still hurts a bit and it has been 5 days since I dyed it (my patch test didn't hurt so maybe it isn't the dye?)
- Nice tender smell
- Easy to use (but you must use it all at once) just spray it, massage it in and wait for half an hour
- Plenty of product
- Poor grey coverage, barely any
- Light burning sensation on scalp
- If you need to do your roots only, you won't be able to use just a half or third of a bottle without additional bottles and measuring bowls (because original product bottles are not transparent)
Verdict - not for me, I need small amount of haircolor just to cover my grey patches, which is impossible with this one. But if you want to dye your hair and do it easy, try it.