I got this as a present, I would never pick out a fuchsia color for myself because I usually go with pinks. This looks like a bright fuchsia with pink shimmer in the tube, it comes with a brush applicator and the gloss has a nice fruity scent that is not to strong. I really liked this color on me, because of the shimmer it looks like a pinkish-fuchsia on the lips and gives slightly the illusion of fuller lips. This gloss is not to sticky but staying power is average, after the gloss wears away some of the shimmers will stay on your lips. The only downside for me is that I find these glosses a little to expensive!