A YLBB neutral beigey-brownish pinky mauve. A bit more brown than pink (at least on my PPP skin.) MUCH better, non-bitter tasting formula (the old mineral-makeup line was awful). Hydrating and also strangely enoough, long wearing. Way to go, BC for creating a decent mid-priced lip color that is wearable.
Update: Fall 2014 - BC re-formulated the lipsticks and introduced 26 new shades in the Nydra Brilliance range - so this product is being phased out. Get it now while supplies last.