I love this item. I have this and the Urban Decay Primer potion and I would say that this is just as good. Makes my eyeshadow stay on all day long with no crease or fading. Super product highly recommended!

I haven't tried UD - but I really like this primer. Also good for under the eye - makes concealer stick without settling into lines. Plus the price is spectacular.

For the price, easily on a par with Urban Decay's Primer Potion; and I personally prefer the packaging. A little goes a long way!

With my deep-set, oily eyelids, an eye primer has really got its work cut out. I've tried so many. Elf - nope. Art Deco - no again. UDPP - good but pricey. This little miracle is £2.50 of amazingness. My eyeshadow stays put for at least 8 hours and it's in a tube with wand so is v easy to apply. Love love love!!

One word....AMAZING! This is equally as good if not better than UD eye primer and it's 1/6 of the price. It's so good! It's a similar consistency to UDs except it doesn't feel as dry on the skin and it actually gives more time to apply shadows and blend them easier. I will buy again and again!!!

This product is phenomenal!
This is The best eye primer I've ever used, and I've used many.
This primer glues the Eye shadows to the lids for more than 12 hours, and I'm have very oily ones! I even went to the beach wearing this primer, and is survived the awful humidity with great honor! I took a shower with it- the makeup did not move! Amazing!

I didn't really like the applicator, because it's just doesn't do a good job with spreading the product evenly and smoothly, and you can't really get all of the product out of it's package...

The best part, however, is it's price: for 1 pound a ridicules price you get this brilliant product, which is so much better than any of my previous expensive primes. So yes I will buy this again! Too Faced-- ba-bye :)