This is one of the most luxurious lipsticks I've ever bought, it smells amazing, packaging is lovely and the formula is heavenly. This shade is a slightly blue toned purple and I think its gorgeous. Beware though - on my skin it goes on a little darker than it looks if you just swatch the sample so definitely try it on first! The colour is very brave, and I have only found occasion to wear it once or twice so far, but with the right outfit and the right occasion this is totally gorgeous and will turn heads. It wears incredibly well for such a soft formula, but probably would need touch ups when eating or drinking. It has a nice shimmer to it which makes it a lot less 'scary' looking that matte purple, and is a good place to start if you want to give purple a go but are afraid of being too bold. Simply gorgeous!