I am on my 3rd tube of this sunscreen now. I purchased it the first year it came out, then just repeated buying every summer. Before purchasing this I've always purchased Anessa over Allie. I found that Anessa in yellow bottle kept me more matte than the other Allie. Plus, the other Allie sunscreens irritated my eyes and made me teary. But a few years ago Anessa reformulated its sunscreens and the yellow bottle started to irritate my eyes as well, and I also found that my skin got drier over the years, so I decided to try this Mineral Moist sunscreen from Allie.
The texture of this sunscreen is different from the other typical milky Japanese sunscreens. The name is UV Gel but actually it's not a clear gel, but a white colored gel. It's not as heavy and oily as the cream susncreens but not as oil absorbing and drying as the milky type. For my combo skin, this works the best in the summer when I stay all day indoors in an air-conditioned room. It gets a bit oily if I'm in a humid environment such as a tropical resort (I go to back to Anessa yellow bottle), and it gets drying during the winter (I use Lancome UV Expert). I've tried both the blue version (water proof, for face and body) and pink version (not water proof, marketed as for face and neck) and honestly cannot tell much difference.
The only negative points about this sunscreen is that it does ball-up a bit if I rub too much, but this can be avoided it if I just apply quickly. It also leaves my skin a bit shiny (but not oily), but most gel creams or sunscreens make me shiny and a little powder will help solve this problem. All in all I like it a lot and I will keep on purchasing. The price is reasonable for such a big tube.
I bought the newest 2013 version that has SPF 50 PA++++ (that's right, 4 pluses). Unfortunately the extra UV protection made the new formula shinier and heavier. Like many sunscreens, this eventually broke me out. I'd rather stick to a lower SPF sunscreen than have more pimples, especially if I'm indoors for work most of the day. Maybe if you have drier skin your skin would be able to suck up the shininess better as I tend to have oily skin, especially so when it's warmer.
I'm on my 4th bottle of this amazing product. Cannot live without it. I did a lot of research before purchasing and I'm so happy I found it. I couldn't really wear sunscreen before I found this one. Most of the times they just felt too oily and heavy, clogged my pores or left an ugly cast. None of this happens with this product.
Another great thing about it is that I have sensitive skin, and despite the alcohol being high up in the ingredients list, it does not affect me negatively. As a matter of fact, when I first began applying retinol every night, I didn't even know my skin was sensitive until I ran out of Allie Gel and borrowed my husband's Neutrogena sunscreen. OMG, I felt my skin was on FIRE!!! Needless to say I didn't try any other brands since then. Will stick with Allie Gel as long as Kanebo keeps making it.
The only downside to this product is that, as Ratzilla has mentioned, most of the Japanese lines get "revamped" pretty much every year. As a result, something that works for you now may not suit you when they change the formulation (and that inevitably happens most of the time). I used to prefer the 2011 version of this product in particular.
This is my favorite sunscreen right now in terms of cosmetic elegance and decent protection. According to ratzillacosme, this has a minimum PPD of 16 because it will be repackaged to PA++++ later this year. While that's only half or less of Euro sunscreens, I just can't make any euro sunscreen work for me aesthetically. It's very easy to apply, it doesn't dry out my skin which is pretty dehydrated right now, doesn't give me a white cast, and doesn't ball up or pill like many other sunscreens do. I bought my first one from Adambeauty, a 25 g mini tube, and it was really expensive (like $30 or so?). I'm going to try and find another retailer to see if there's anything cheaper. For everyday normal wear, I definitely recommend this SS.
Texture is very light like a cream gel, very fresh and doesn't leave a white cast or greasy skin. There is a quite strong alcohol smell as it is second in the ingredients and this ss can be quite drying on non oily skin!