Product - Creme/gel liner in a soft/muted plummy brown. Sephora lists this as a "dark purplish brown" but it's not *that* dark, nor that purple... but that's why I like it - I already have plenty of brown and purple liners in my stash. Vamp is not too dark or harsh, great for everyday with my AAB/NC25 coloring and dark brown eyes. The plummy tones soften the color and make it not so hum-drum as the average brown. Good creamy texture, goes on smoothly. Good pigmentation and reasonable staying power. Does not smudge or run on my sometimes oily, sometimes watery eyes.
Comparisons - More brown, less purple, less shimmery, and not as dark as BB Black Mauve Shimmer Ink.
Packaging - Small eyeliner pot, clear plastic tub with glossy black plastic screw on lid. Slightly narrower and shorter than the Clinique Brush-On Cream Liner pot.
Overall - Good staple shade to have. I think the shade is limited edition though.
UPDATE - At the two year mark, I found this completely dried out. I couldn't even get any on the brush. I have gel/creme liners several years old that are stil in use, so I'll be sticking to those other brands in the future. continued >>