as the name suggests this colour is PINK! but it's not a neon screaming pink like Anime from OCC.
it's still a bold colour, the texture is nice and creamy, excellent coverage, long lasting and high quality with no feathering and it didn't dry out my lips so a bonus point for that.
with me it lost one lippy because of the smell. there is a rather strong chemical smell to this lipstick but it doesn't last after application and the lipstick is tasteless. the smell did put me off the thing though so won't be buying more lipsticks from this company