My natural color is off black. My hair is heavily highlighted and I was using Wella's 7A Medium Smoky Ash Blonde to retouch my roots but I found that it would darken my existing highlights. I decided to try 12A Frosty Ash Blonde after watching a Youtube Tutorial. This worked so well! I applied this mixed with a 20 volume developer to my regrowth staying a quarter of an inch from my roots at first. Once I did my regrowth I went back and applied it on the scalp. In the tutorial I watched they explained because this is a high lift color this was the ideal application to avoid hot roots. My hair lifted very quickly, much quicker than it did with the 7A color. It took about 20 minutes for my roots to lift. My base color is now a nice light golden brown (my hair has alot of red tones in it so the ash base in the color made the end color more golden) and my light-med blonde highlights are still intact. Love this color!

I had this horrible yellow tinge in my blonde hair that I couldn't get rid of so one day I'm at Sally and I had been eyeing this permanent color for a while and wondered what it would turn out like if I used it as a toner? So I picked a tube up and 10 volume peroxide. I waited til my next bleaching and trim too do it I waited a few days and I finally did it I left it on for about 1hr and I rinsed it with silver shampoo man I looked at myself I was like wtf my hair is violet gray. I sucked it up and three days later I washed it my hair was the prettiest white blonde ever omg I started using this with my platinum routine I had the best hair ever!

Heard Wella had reformulated their Color Charm line. Had used this a couple of years back because Color Charm was (and is) widely heralded for its color range, gray coverage and fade resistance. Unfortunately, the original formula left your hair extremely stripped. Like uncombable! So the great news is the new formula, featuring "Liquifuse Technology" is light years better! I used one bottle of Frosty Ash (white blonde) plus 2.8 ounces of 30 volume Clairol Soy4Plex cream developer (it's a 1:2 ratio). My natural hair is dark blonde (level 6) w/ 20-30% gray. Left the mixture on one full hour (although Wella advises up to 45 minutes). Still chasing the white blonde look. Okay, the smell. It's not awful, but it's strong. Box says this features a new floral fragrance. This nose detected no fragrance at all except strong chemicals! Had minor tingling/itchiness of the scalp. (Nothing compared to what I used to tolerate in my earlier days of hair lightening.)

Results: 100% Gray coverage, yeah! For reference, I have pretty thick hair below the shoulders so preferably should have gotten two boxes of Frosty Ash. The lift was really nice (although not white blonde), and my hair was hardly damaged at all considering the ultra blonde formula. Next time I might add Wella's Cooling Violet which tones down red/warm tones. And if I'm really brave, I could use 40 volume developer to get the white baby blonde shade I'm still craving. But beware because 40 volume is a real hair killer. Used it some years ago, and afterwards my hair would constantly get knotted like crazy from damaged hair getting tangled together.

Conclusion: kudos to Wella because they did a wonderful job of reformulating an old favorite. I paid $2.99 for a bottle of Color Charm, and anyone in this economy would call that a fab deal.

Lastly, I highly recommend using Infusium 23 Repairology treatment post coloring. It does a fab job of restoring your hair after any chemical service.