It was hard trying to decide which catogory to put this in. It is considered a self-tanner with a treatment. It also sells as a bronzer. That was how it was presented to me at the counter.
I use it mostly as a bronzer on top of my foundation. It gives a beautiful finish. The color looks great on my pale and slightly pink cheeks. I apply it with my MAC 187 brush.
Also, I use it sometimes as self-tanner at night on top of a serum. My skin looks great with this on as it slightly covers my redness and gives my face a glow. I can see how some people would use this by it-self.
It is very expensive for what you get. But, it takes just a small amount to cover what you need.
For pale gals looking for a natural bronzer. I would give this a try. Also, Alex at Barneys NY is very generous with samples.